Q4 2007 Global Handset Market Share

Strategy Analytics
According to Strategy Analytics’ Q4 2007 Global Handset Market Share Update report, global mobile phone shipments in 2007 grew 12% year-over-year to reach 1.12 billion units (compared to 1.00 billion in 2006). Strategy Analytics forecasts slower growth of 10%, for 1.24 billion units worldwide in 2008. Nokia had a strong fourth quarter in 2007 and reached 40% share for the first time ever.

Additional Findings

  • Motorola registered 12.3% global share in Q4 2007, down sharply from 22.4% in Q4 2006. A failure to replace the popular Razr model has been the main cause of decline.
  • Sony Ericsson continued to slow down. Its annual growth rate has plunged in recent quarters. Improved handset portfolios from Samsung, LG and Nokia are starting to have a competitive impact on Sony Ericsson.
  • Apple shipped 2.3 million iPhone units worldwide, for a healthy 0.6 percent share in Q4 2007. Strategy Analytics predicts Apple to be among the world’s top ten vendors by the end of 2008.

Global Mobile Handset Shipments and Market Share — Top 5 Vendors

Global Handset Shipments ( Millions of Units ) Q4 ’06 2006 Q4 ’07 2007
Nokia 105.5 347.5 133.5 437.1
Samsung 32.9 113.7 46.4 161.2
Motorola 65.7 217.4 40.9 159.0
Sony Ericsson 26.0 74.8 30.8 103.4
LG Electronics 17.0 64.4 23.7 80.5
Others 45.9 184.1 56.7 184.3
Total 293.0 1001.9 332.0 1125.5
 
Global Marketshare % Q4 ’06 2006 Q4 ’07 2007
Nokia 36.0% 34.7% 40.2% 38.8%
Samsung 11.2% 11.3% 14.0% 14.3%
Motorola 22.4% 21.7% 12.3% 14.1%
Sony Ericsson 8.9% 7.5% 9.3% 9.2%
LG Electronics 5.8% 6.4% 7.1% 7.2%
Others 15.7% 18.4% 17.1% 16.4%
Total 100.0% 100.0% 100.0% 100.0%
 
Total Growth Year-over-Year 19.3% 22.6% 13.3% 12.3%

More info: Strategy Analytics