According to Frost & Sullivan, discrete power semiconductors and microcontrollers will find significant opportunities in automotives as hybrid and electric vehicles gain popularity. End-user market expansion, increased automobile multiplexing, and wider application of vehicle integrated circuits (ICs) will likely sustain their growth. In their report, World Markets for Discrete Power Semiconductors in Automobiles, Frost & Sullivan indicates that the market generated revenues of $1.76 billion in 2006 and will reach $2.66 billion in 2010.
In order to take advantage of market opportunities, manufacturers have to ensure that attractive price points and technological superiority back product performance and quality. They will also have to determine how to overcome challenges associated with the increased integration of power discretes with application-specific integrated circuits (ASICs).
Manufacturers will enoucnter numerous problems because of the higher levels of integration for discrete power semiconductors. The high on-resistance interconnects and complications involved in the isolation of power cause design cycle delays and prolongs time-to-market. Once discretes resolve issues such as safety, security, and telematics, driver information applications will likely grow at a fast pace.
The intricate processes required to create an integrated solution often increase the product cost. As a result, manufacturers will need to focus on module solutions, particularly within the high-voltage discrete segment.
Asia will likely become one of the fastest growing markets due to the increasing sales of automobiles. However, Europe will likely generate the most revenues due to its early technology adoption and favorable government regulations that helped standardize applications such as the anti-lock braking system (ABS).
More info: Frost & Sullivan