EPOS in Europe

According to a study by IHL Consulting Group, the PC-based electronic point-of-sale (EPOS) market in Europe/Middle East/Africa experienced a 4% shipment increase in 2006. The total value of new EPOS shipments is expected to surpass 1.8 billion Euros and the total installed base value (including shipments, hardware and software maintenance) to surpass 3.2 billion Euros in 2007 ($4.3 Billion U.S.).

The largest boost this year is expected to come from replacement of systems installed in the late 1990s (just before the Euro conversion and Y2K) in the Large Format Food & Drug and Hypermarket segments. Also helping will be shipments to markets that historically are less technically mature in terms of EPOS (referred to as “Other EMEA”). Going forward, these trends will continue for a couple of years in the more technically-mature EPOS markets (for example, Germany, France and the UK), and long term for the Other EMEA countries (source: 2007 Europe/Middle East/Africa Retail POS Terminal Study).

According to the study, retailers in the Food & Drug and Mass Merchant segments are experiencing heavy consolidation, while those in the Convenience and Hospitality segments are seeing rapid expansion. Security is also weighing heavily on retailers’ POS purchase decision-making process. Retailers want POS systems that are PCI compliant, in order to avoid situations such as those experienced recently by TJ Maxx and other retailers in North America. These are just some of the findings from IHL’s POS market study.

Other findings include:

  • In 2006 replacements by retail giants such as Carrefour, Asda and Lidl generated the majority of shipments for the Large Format Food & Drug and Hypermarket segments.
  • Shipments to developing markets nearly equaled those going to Germany, historically the largest recipient of shipments in the region.
  • WEPOS (Windows(R) Embedded for Point of Service) shipments grew by 54%, while Windows(R) XP Embedded grew by 45%.
  • Shipments of Linux-based EPOS shipments grew by 22%.

IHL’s 2007 Europe/Middle East/Africa Retail POS Terminal Study reviews the shipments and installed base of POS terminals sold into retailers in the EMEA region. It includes market shipment and installed base figures, situation analysis for eight retail market segments, overall trends affecting the EPOS market, and forecasts through 2011. The study is available for purchase.

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