Top Five Mobile Phone Vendors

IDC
Take a look at IDC’s most recent data on the top five mobile phone vendors below. (Note: LG Electronics has changed the way it reports shipments. Using this new method LG reduced shipment volumes for Q106 by nearly 1.5 million to 14.1 million units and raised volumes for Q406 by nearly 1 million to 17.9 million units. Using the revised numbers, year on year growth for Q1 2007 would be 12.1% rather than 1.6%, while sequential growth would decline. IDC is in the process of evaluating the changes and will update historical data as necessary in later releases.)

Vendor 1Q07 Shipments 1Q07 Market Share 1Q06 Shipments 1Q06 Market Share 1Q07/1Q06 Change
Nokia 91,100,000 35.5% 75,100,000 32.2% 21.3%
Motorola 45,400,000 17.7% 46,100,000 19.8% -1.5%
Samsung 34,800,000 13.6% 29,000,000 12.4% 20.0%
Sony Ericsson 21,800,000 8.5% 13,300,000 5.7% 63.9%
LG Electronics 15,800,000 6.2% 15,600,000 6.7% 1.3%
Others 47,500,000 18.5% 53,900,000 23.1% -11.9%
TOTAL 256,400,000 100.0% 233,000,000 100.0% 10.0%
Source: IDC Worldwide Quarterly Mobile Phone Tracker, April 20, 2007
Vendor shipments are branded shipments and exclude OEM sales for all vendors

Top Five Mobile Phone Vendors

  • Nokia shipped 91.1 million units in 1Q07, citing continued success in key regions. Shipments into the Middle East, Africa, and China were up from the holiday quarter while shipments in Asia/Pacific held steady. Nokia was able to maintain its device ASPs at 89 Euros, stemming the decline it witnessed in 2006. In the converged mobile device space, Nokia reported a record shipment of 11.8 million units, citing success from the N73, N70, and the newly launched E65.
  • Motorola shifted its focus towards recovery after shipping 45.4 million units and experiencing operating losses for the quarter. With a restructured management team and clear objectives in place, the Motorola mobile device team aims to reverse its fortunes before the end of the year. Motorola hopes that the new devices it has announced or launched during the quarter will pave the way for success later this year.
  • Samsung bucked the trend of other leading vendors by posting both a sequential and year-over-year increase in shipments, and reached a new record level of shipments at 34.8 million units. Fueling the company’s success was strong sales of its “Ultra Edition” handsets, particularly its D900 model, as well as its E250 handset. Like other vendors, Samsung has kept a close eye on maintaining its double-digit profitability, even while becoming more active within emerging markets.
  • Sony Ericsson registered the largest year-on-year growth among the leading vendors during the quarter, citing improvement in Europe, Asia/Pacific, and Latin America with its low- and mid-tier product portfolio. While the company enjoyed double-digit profitability, its strategy to move into lower-tier devices nonetheless put downward pressure on average selling prices. In an effort to address its presence in emerging markets, Sony Ericsson noted its partnerships with Asian manufacturers Foxconn and Flextronics, as well as its agreement with French manufacturer Sagem to provide entry-level devices. At the same time, the company announced more Walkman and Cybershot devices, with some models available for the mid-tier.
  • LG Electronics posted an expected seasonal sequential decrease in shipments as well as flat growth from the same quarter a year ago with a total of 15.8 million units shipped. Improvements from its product mix and WCDMA growth helped boost operating margins further this quarter, a significant improvements in the negative profitability the company posted the same quarter a year ago. Having enjoyed success from its iconic Black Label Chocolate series, the company hopes for similar success with more premium devices, including its Shine and digital multimedia broadcast devices.

More info: IDC »