According to In-Stat, the market for digital radio receivers will grow from 5 million units in 2005, to almost 25 million unit shipments in 2010. It appears the conversion from analog radio to digital radio is well under way around globally and gaining momentum rapidly.
In-Stat believes falling receiver prices, an increase in the amount of compelling digital programming, significant boosts in promotion and advertising of digital radio, and enhanced functionality of digital radio receivers are the driving force in the digital radio market.
Recent research by In-Stat found the following:
- XM will hit 8 million subscribers, and Sirius will hit 6.3 million subscribers, by the end of 2006.
- In 2006, 73% of respondents to an In-Stat US consumer survey were aware of HD Radio on some level.
- In Europe, primarily the United Kingdom, digital audio broadcasting is the pervasive form of radio, with DAB radio receiver shipments outpacing analog radio receiver shipments this year.
The research, More Consumers to Tune Into Digital Radio in 2007, contains five-year unit shipment, ASP, and revenue forecasts for digital terrestrial and digital satellite radios (including DMB receivers that are not integrated into mobile phones). The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast, as well as primary research data from a recent survey of US consumers, is also included. The price is $3,295 (US).