High-usage US business travelers are early adopters of handsets capable of both voice and high-speed data, according to an In-Stat survey. These “road warriors” are business travelers spending $300 per month or more on wireless and are on the road 30% of the time.
According to an In-Stat analyst, road warriors tend to carry second mobile devices more often and use their advanced features more extensively than do business travelers in general. They also tend to use their SmartPhones as the primary device of the two they carry.
I don’t get it, why do people need to carry two wireless devices with them? Do people get up in the morning thinking, “I want to carry as many cell phones with me as I can.” I don’t think so. People don’t want to carry multiple phones with them. They feel they need to because they have not found a single device that meets their needs. Vendors are missing the market with these road warriors.
Here are some more finding by In-Stat:
- Heavy business mobile users are consuming about a third of their total air time via their secondary handsets
- Challenges for next-generation mobile phone suppliers include market awareness, end-user resistance to change, and making the right technical design tradeoffs
- The highest-spending business travelers averaged more than $450 per month spent on wireless services
For more information, take a look at their research, Road Warriors: High Usage US Mobile Workers. The report contains extensive analysis of the results of a July 2006 Web survey of US business people who travel for work. It includes insights into the habits of this demographic group regarding their use of various mobile communication devices and services. The price is $3,495 (US) and I don’t get a single penny.