Video iPod Drives Portable Media Player Market

Even though Apple’s video-capable iPod technically does not fit the definition of a “true” Portable Media Player (PMP), it has given the product class a boost, reports In-Stat. Today, consumers are more aware of portable video, additional PMP brands, and ways in which they can download video to handheld devices, the high-tech market research firm says. In-Stat estimates that the worldwide market for true, video-centric PMPs will grow to 5 million units by the end of 2006, up from a mere 390,000 just two years ago.

Recent research by In-Stat found the following:

  • The video-enabled iPod has spurred a slew of video-capable portable MP3 players from competitors such as SanDisk, Creative, and Samsung. These products are not classified as “true” PMPs, but they have helped establish the market for portable video.
  • In a US-based survey of consumers, 75% of all respondents (n = 1,099) have some level of familiarity with PMPs.
  • Over the next year, In-Stat expects that improvements in video compression technology, download video content sites, and wireless communications will help drive the PMP market.

Source: In-Stat